You might have heard that Ulta is having a massive sale on hair products right now, offering up to 50% off on everything from dry shampoo to salon-level hair tools.
The beauty retailer’s annual Gorgeous Hair Event started on May 14 and ends on June 3. The discounts are generous — for instance, you can buy a $59.99 Hot Tools hair dryer for $29.99.
That deal is only available today, however. That’s because — and here’s the catch — what you can get in the sale depends on the day you buy it.
Each day during the event, selected products (and sometimes all products) from three brands go on sale. Ulta has a super helpful calendar so you can check out the deals in advance and plan your shopping accordingly.
And, as Allure points out, Platinum members of Ulta’s loyalty scheme get even more perks with additional sale items, and free shipping on orders with over $10 of products included in the sale.
Sale highlights to watch out for include discounted Paul Mitchell styling products on May 20, half-off selected Living Proof products (sadly, its cult favorite dry shampoo isn’t on sale) on May 21, and 50% off the In Styler styling iron on June 3.