Walmart apologizes for using the N-word to describe a hair product on its website

Walmart is receiving serious flack for how this wig cap was described online.


Walmart has come under fire for using a racial slur to sell a hair product on its website.

Social media users noticed an inappropriate description for the wig cap — a cap that is worn under a wig — late Sunday night and immediately started calling out the retailer.

The product, called Jagazi’s Natural Wig Cap, is made by Pixnor, a third-party retailer that sells through Walmart’s website.

Rather than simply being described as “brown,” the wig cap, which we first read about on Teen Vogue, was labeled “Ni–ger Brown.”

Using the same hashtag, people took to social media to express their disapproval.

Walmart briefly changed the product description to “brown,” but ultimately removed it from its online store. The company issued the following statement:

“We are very sorry and appalled that this third party seller listed their item with this description on our online marketplace. It is a clear violation of our policy, and has been removed, and we are investigating the seller to determine how this could have happened.”

Despite the fact that Pixnor is the company who manufactures and distributes the wig caps, some still aren’t pleased with how Walmart let the incident occur.

As Teen Vogue pointed out, using a racist slur to make a profit is blatant “dehumanization.” Furthermore, doing so does absolutely nothing to promote unity or celebrate diversity. We hope other brands learn from this mistake and strive to be more culturally aware.

Representatives for both Pixnor and Walmart did not immediately reply to INSIDER’s request for comment.